Client
Simpra
Services
Branding
Logo Design
Art Direction
Mobile
Web Design
Year
2023
Simpra is able to process payment, order, reservation, etc., with the software it has developed for Restaurant and Hotel businesses.
Overview
The Simpra’s new logo is a colorful design representing the company’s commitment to the new generation.
The new logo fits in wonderfully with its neubrutalism mentality. The bold, angular letters and the simple, geometric nature of the logo (all while protecting the S monogram!) make it stand out from other companies in the same field.
The logo represents the three primary services that Simpra offers: POS devices, contactless payments, and the bills.
Flat colors meet modern imagery and contemporary illustrations within this brutalist new branding. It’s Simpra with a blend of clashing colors —colors are often clashing but muted. We certainly didn’t follow the ‘less is more’ philosophy.