Client
forms.app
Services
Branding
Branding
Branding
Branding
Brand Strategy
Brand Strategy
Brand Strategy
Brand Strategy
Logo Design
Logo Design
Logo Design
Logo Design
Visual Identity Design
Visual Identity Design
Visual Identity Design
Visual Identity Design
Brand Guideline
Brand Guideline
Brand Guideline
Brand Guideline
Illustration
Illustration
Illustration
Illustration
Motion Design
Motion Design
Motion Design
Motion Design
Year
2024
Smart Forms, Smarter Identity
forms.app x Creathive
Overview
forms.app is a fast-growing no-code platform that simplifies how people create online forms, surveys, and quizzes. Designed for both individuals and businesses, it helps users collect information quickly and effortlessly. We created a complete visual identity transformation for the brand.
forms.app’s existing identity did not fully reflect the product’s speed, simplicity, and flexibility.
forms.app’s existing identity did not fully reflect the product’s speed, simplicity, and flexibility.
The brand needed a modern, systematic, and scalable visual language built around its checkmark icon, conveying confidence, clarity, and accessibility across all touchpoints.
The brand needed a modern, systematic, and scalable visual language built around its checkmark icon, conveying confidence, clarity, and accessibility across all touchpoints.
The resulting identity is built on:
a strong logo architecture, a modular visual system, clear and accessible typography, product-driven iconography and motion language.
The resulting identity is built on:
a strong logo architecture, a modular visual system, clear and accessible typography, product-driven iconography and motion language.
The resulting identity is built on:
a strong logo architecture, a modular visual system, clear and accessible typography, product-driven iconography and motion language.
The resulting identity is built on:
a strong logo architecture, a modular visual system, clear and accessible typography, product-driven iconography and motion language.
With this new structure, forms.app now speaks to a broad global audience while giving creative teams the flexibility they need.
The full rebranding story is also featured on the brand’s own blog.
With this new structure, forms.app now speaks to a broad global audience while giving creative teams the flexibility they need.
The full rebranding story is also featured on the brand’s own blog.
A Brand System with Purpose
forms.app x Creathive
To ensure consistency across all touchpoints, we crafted a comprehensive brand guideline.
A Brand System with Purpose
forms.app x Creathive
To ensure consistency across all touchpoints, we crafted a comprehensive brand guideline.
A Brand System with Purpose
forms.app x Creathive
To ensure consistency across all touchpoints, we crafted a comprehensive brand guideline.
A Brand System with Purpose
forms.app x Creathive
To ensure consistency across all touchpoints, we crafted a comprehensive brand guideline.
Working with forms.app showed the power of clear, thoughtful design. Together, we shaped a more expressive and user-focused identity.
Working with forms.app showed the power of clear, thoughtful design. Together, we shaped a more expressive and user-focused identity.
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